sustainable packaging

NEPENTHES

Nepenthes is a revolutionary packaging system which does not require a cap. It is a mono-material plastic bottle which makes recycling easier, without the need of separation. 

Categories

Sustainable packaging
End of life phase

Client

Open Innovation

environmental issue

Nepenthes tackles the disposability of plastic packaging. More specifically, in the personal care sector, the problem has reached uncontrollable levels. From the year 1950 till now, there has been 8300 million metric tonnes of plastic produced out of which only 9% of the total lot has been recycled.
Nepenthes is designed to eliminate the need of a cap. Therefore, the bottle is capless makes the production and recycling process more efficient.

NEPENTHES

“A packet of Hollywood chewing gums: a small plastic sphere 8 cm in diameter containing 60 chewing gums. Like many plastic containers, this sphere is made out of several varieties of plastics: the body is polyprolene (PP); the opening system on top, more flexible, is surely polyethylene high density (PEHD), for enabling multiple closing/opening; the printed film around the body which identifies the product and shows regulatory indications, is in vynil polychlorure (PVC). If I spend around half an hour to consume one chewing gum, the plastic packaging, which is not recyclable, will surely take hundreds of years to degrade. This exemplifies the controversies of plastic consumption.” (Quote from the book Le grand debordement, pourquoi les dechets nous envahissent, comment les reduire by Elodie Fradet, Annick Lacout, Pascal de Rauglaudre, Rue de l’echiquier, 2014)

This same story is relevant for plastic packaging containing cosmetics and healthcare products. In the cosmetics sector, the containers are especially problematic; usually their unique function is to attract the consumer’s attention.

Nepenthes is a manifesto against the plastic packaging overconsumption of today’s society.

The design was awarded the Concepts We Wish Were Real Award:

http://www.thedieline.com/blog/2015/12/14/nepenthes

And it was featured:

https://www.theguardian.com/sustainable-business/2017/may/27/waste-free-living-gadgets-list-themselves-on-ebay-lidless-bottles-design

https://www.fastcompany.com/3055371/this-sleek-no-cap-shampoo-packaging-is-easy-to-reuse-and-recycle

https://www.psfk.com/2016/02/squeezable-shampoo-bottle-disposable-packaging-nephentes.html

http://inhabitat.com/100-recyclable-nepenthes-is-a-manifesto-against-wasteful-plastic-packaging/

http://eluxemagazine.com/homestech/marilu-valente/

http://www.ambalaj.se/2016/03/21/schampoo-of-the-future-by-marilu-valente/

http://the-ipf.com/2016/10/18/sustainable-design-plastic-waste/

Disruptive Innovation Festival (DIF): https://youtu.be/nTCaCa_FtTM

Plasticity Forum 2016 London: https://youtu.be/S7n7jIYQxGo